Aspall is an almost 300 year-old cider house (hence ye olde spelling of cyder on the label), as the website tells us: "In 1728, Clement Chevallier planted the first large-scale cyder orchards in Suffolk (England)." Their modestly named Premier Cru Cyder (with serious 6.8% abv) is described as "the first cyder produced by Barry and Henry Chevallier Guild when they joined the business - seven years in creation - and still their favourite drink." I wouldn't argue with that, cider-wise at least.