France: ban on naughty wine names?

According to a recent post on punchy French wine business website Vitisphere.com (goes there, in French), more draconian proposals might be on the cards regarding wine labelling in France. A verging-on fascist state health body has suggested, in the name of "public health," that wine names using words like "pleasure" should be banned. While not condoning abusive alcohol consumption, FMW.com was wondering how stupid do politicians think we are? Wine is wine, and it's got booze in it, whatever poetic and/or marketing twist you adorn the bottle with. No doubt health ministers beyond France are watching this 'progress' with great interest too... Ho hum.