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06 December 2009

Languedoc & Roussillon "Intersud" trade body

I recently noticed on French wine business website www.vitisphere.com that the French government has now stuck the boot in telling the far-too-many wine trade associations in the south to get their act together (they've been going through the motions for about 5 years). Most of them already agreed a few years ago it's a good idea and "Intersud" technically already exists, and they're mysteriously promoting the Sud de France "brand" regardless (no doubt by another separate and well-funded body). Yet it seems the CIVL (Languedoc wines), CIVR (Roussillon), Vins de Pays d'Oc and the other VDP, vin de table etc. wine producers all still prefer to keep their own little organisation totalling several directors, presidents, marketing, PR etc. doing their own little thing (gravy rather than wine train). They'll never conquer export markets unless they unite under one real banner, not just "a good idea" on paper, same goes for France too where producers are failing to get new wine drinkers on-board. I appreciate there are sensitive issues here as some people might lose their jobs in the amalgamation process. But why all the big fanfare all those years ago, yet since then nothing's really happened apart from a lot of meetings and expensive advertising campaigns for Sud de France etc! Lots more background on this on my other blog: frenchcataloniawine.

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