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10 October 2008

Fair Wind Wine

The latest in slightly mad but why-not, eco-friendly marketing ideas comes from Sud de France - South of France wines, who recently shipped in a stash of bottles from the Languedoc and Roussillon into London by sail (having done the same into Dublin back in July). According to their blurb, "each bottle transported will have saved 4.9 oz of carbon emissions." I guess we'll have to take their word for it. The 100 year-old sailing ship Kathleen & May was moored at St. Katharine’s Dock until today, Friday October 10th, where they held a tasting of the wave-soothed wines for the trade and press, before they make their way into your local wine shop presumably (by electric lorry perhaps?!).

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