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30 March 2006

Gîtes de France and Languedoc 'Escapades Vigneronnes’

Gîtes de France and Languedoc producers have launched a new wine tourism partnership packaged as ‘Le coffret Escapades Vigneronnes’. A smart boxed kit containing a glossy guide and CD will be sold on-line and in book shops and wine merchants throughout the region for 19€. The guide includes details of each gîte property located on participating wine estates in the Hérault département, as well as information on the area’s vineyards, seasons and tourist attractions. The wine trail stretches from east and north of Montpellier across to St-Chinian, Minervois and Narbonne. The CD offers tips on tasting, grape varieties and winemaking styles. “We wanted to make it educational rather than technical and try not to be too highbrow or trade focused,” Dominique Dupeyroux explained, director of Gîtes de France Hérault. “It’s aimed at different levels of wine enthusiast. We can go further in the next edition, and an English language version is a possibility if we can find a suitable publishing partner.” The guide also gives suggestions with prices for two and three day tailor-made wine and food tours including accommodation and itinerary, which can be booked on-line and offered as a present. More information is available at www.sejour-en-vignoble.fr
March 2006. A version also appeared in Decanter magazine.

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