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15 September 2005

Destination Champagne by Philippe Boucheron

Frustrated by publishers who couldn't handle the concept of a cross-genre book, Philippe set up his own company 'Wine Destination Publications' to get this recommended Champagne travel guide on the shelves. I agree with his comment that "wine tourism publications (is) a market sector that has... been largely ignored." I guess narrow-minded wine specialist or travel guide publishers thought book retailers wouldn't know where to put it in the shop - under wine, travel or restaurant guides? Anyway, who cares: this is rather useful if you're going on a trip to Champagne. Enthusiasm for and years of experience of the region's wines, historical insights, travelling tips and maps, where to eat and stay; it contains plenty of information without being too long and is good read too. Perhaps a little pricey at £18.99 but at least Philippe will be the main beneficiary (after the bank no doubt), rather than a huge indifferent publishing company. He also has plans to release Destination Bordeaux and others in this series. Available "from all good bookshops," as the flyer says: further info from www.destinationchampagne.com

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